Digital Marketing

The     IQAC      organized      a      FDP      titled      “Digital      Marketing”      for Faculty on 20.02.2021 at 10.00 A.m   in   Lab-II.   The   Resource   person   was Dr.S.V.Revathi, Assistant professor, Department of Commerce, PPG College of Arts and Science, Coimbatore. She thought about the new marketing strategies. She said how the digital marketing is used now- a- days in social media. She also said about the search Engine optimization (SEO) in digital marketing, how the AIDAS formula is applied in digital marketing, how the consumer to consumer relationship and business relationship is created.